MKT 373 Week 7 Complete Work GCU

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MKT 373 Week 7 Complete Work GCU

MKT 373 Topic 7 DQ 1

The marketing strategy of corporate naming rights for sports venues is a fairly recent strategy in the sports business landscape. Imagine you are on the marketing team for a minor league team that will be moving to your city. You have been tasked with generating revenue for the team through the sale of stadium naming rights. Based upon what you learned from the Topic Materials, compose a one-paragraph pitch to persuade a local company that naming rights are worth the hefty price tag. Post your pitch to the Main Forum. Provide your peers with constructive feedback about ways to improve their pitch.

MKT 373 Topic 7 DQ 2

Why would a company want to do naming rights, please list three tangible and three intangible pieces of a naming rights deal?

This is a Collaborative Learning Community (CLC) assignment.

Team merchandising is critical for ongoing revenue generation. For this assignment, you will select the sports team of your choice and rebrand the team merchandise with the goal of increasing sales. Licensing is of key importance when rebranding. As part of your plan, consider the role licensing will play in brand recognition and your marketing strategies. The project will have two parts, a 750-1,000 word written report and a 5-10 slide PowerPoint presentation/pitch explaining the merchandise rebrand. Include relevant talking points in the notes section for each slide in the PowerPoint presentation.

For both the report and presentation, you will need to identify and explain the key components below.

  1. Problem: Explain why you are must rebrand the team’s merchandise.
  2. Rationale: Using data such as Fan DNA (demographics), sales, and information related to brand recognition, justify the necessity for rebranding.
  3. Plan: Provide details about specific steps you will take to rebrand, license, and market merchandise. Focus on finding innovative ways to use technology in the rebranding process.
  4. ROI: Include cost and revenue projections for the plan.
  5. Evaluation: Explain the metrics that will be used to evaluate the success of the merchandise rebranding.

After you have completed the written report and PowerPoint, practice the presentation you would make about the rebranding plan to team stakeholders and decision makers. Ground students will make their presentations to classmates. Online students will record their presentation and receive feedback on it from peers in the Main Forum.

You will submit the assignment at the end of Topic 8.

Prepare this written report portion of the assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

For the PowerPoint portion of the assignment, refer to the resource “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectation for successful completion.

You are required to submit this written report portion of the assignment to Turnitin. Please refer to the directions in the Student Success Center.

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Grand Canyon MKT 373 Week 7 Complete Work GCU

MKT 373 Week 7 Complete Work GCU

ACCT 553 DeVry, BIAM 500 DeVry, CIS 500 STR, CIS 558 STR, ENG 105 GCU, FIN 390 DeVry, FIN 504 GCU, HCA 545 GCU, HCA 699 GCU, HLT 306 GCU, HLT 362 GCU, HLT 555 GCU, HLT 610 GCU, HLT 665 GCU, HOSP 594 DeVry, HRM 600 DeVry, MAT 144 GCU, MGMT 600, MGT 599 STR, MGT 655 GCU, MKT 373 GCU, PSY 362 GCU, PSY 565 GCU, PSY 575 GCU, PSY 665 GCU, SOC 102 GCU, SOC 320 GCU, SOC 372 GCU, SOC 412 GCU


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