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MKT 373 Week 4 Complete Work GCU
Read “8 Ways Analytics Are Changing Pro Sports,” and “Innovations in Sports Analytics: Marketing & In-Game Experiences” from the Topic Materials. Which of the analytics strategies profiled in the articles do you believe will have the most influence on the sports industry? Discuss how this analytics strategy impacts the sports marketing landscape?
MKT 373 Topic 4 DQ 2
With data analytics playing a role in everything from marketing to fans to player selection, there are many ethical issues that can arise in relation to the collection and use of data. Using an industry publication such as the Sports Business Journal, research a current ethical issue associated with sports and analytics. Summarize the ethical dilemma and share your opinions about how this dilemma should be addressed. Provide links to relevant articles and support your opinions with ideas, facts, and examples.
MKT 373 Topic 4 Data Analytics and Marketing Case Study
Analytics are play a significant role in the world of sports business. From the selection of players to the way teams market to fans and the way concessions are sold, nearly every facet of sports relies on data analytics to generate revenue and create a positive return on investment for teams, organizations, and brands.
For this assignment, you will research how a specific team, organization, or brand uses data analytics as part of the marketing process. In a 750-1,000 word paper, summarize the data collection techniques used and how that data collection has contributed to the team, organization, or brand’s marketing strategy. Provide examples of specific marketing decisions the team, organization, or brand has made based on what they learned from analyzing available data. Include discussion of how the target audience reacted to these marketing strategies and the challenges of measuring the costs and return on investment associated with data analytics. Finally, share your opinion about the marketing strategies that were employed based on the available data analytics, and discuss whether or not you believe similar data driven marketing strategies could be applied across the sports business landscape. Cite at least two outside resources in your paper.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectation for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.
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