MKT 373 Sports Marketing GCU Full Course

MKT 373 Sports Marketing GCU Full Course

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MKT 373 Sports Marketing GCU Full Course

MKT 373 Full Course Discussions GCU

MKT 373 Topic 1 DQ 1

Sports marketing is a specific niche within the marketing industry. Conduct research using industry sources such as the Sports Business Journal and find an article that illustrates how today’s sports marketers are focusing on new niches within the sports industry as they attempt to grow a specific brand, team, or sport through gaining new fans. Post a link to the article and summarize the strategy the sports marketer is using to sell the brand, team, or sport. Discuss whether or not you think the strategy is effective and provide specific reasons to support your opinion.

MKT 373 Topic 1 DQ 2

The sports marketing industry is extremely competitive, and to be successful you must develop your networking skills and gain practical experience through volunteering and completing internships. To learn more about the skills employers’ desire, conduct research related to sports marketing internships. Using Appendix A in the textbook and your own research, read the postings for at least five different internship positions. Discuss what appear to be the most common types of jobs available along with the five most important essential skills and responsibilities associated with the positions. Based on what you viewed in the internship postings, how important is it to have skills in the following areas?

  1. Sales and revenue generation
  2. Data analytics
  3. Use of technology and social media

Discuss reasons you believe these skills are or are not critical to your future success as a sports business professional.

MKT 373 Topic 2 DQ 1

The term ambush marketing was first coined in conjunction with the 1984 Olympics. Since then, ambush marketing has become part of the sports business landscape. Recently, major events such as the Olympic Games, Wimbledon, the Super Bowl, and many others have taken action to try to stop ambush marketers from overshadowing sponsors who have paid hefty prices for the right to the advertising marquees at these major events. The International Olympic Committee has even passed legislation known as “Rule 40” in an effort to curtail ambush marketing. Using the Topic Materials and your own research, discuss the pros and cons of ambush marketing. Share your opinions about the purpose and value of ambush marketing and support your stance using the Topic Materials and your own researched examples.

MKT 373 Topic 2 DQ 2

Dynamic pricing or surge pricing refers to the setting of prices for a good or service based on demand at the moment meaning that during times of high demand organizations raise its prices, often drastically. Dynamic pricing has helped maximize revenue but many customers feel companies are profiteering and exploiting its customer base.  Please find a specific example of a team or brand that uses dynamic pricing a share your thoughts with a relevant example?

MKT 373 Topic 3 DQ 1

Research a real-life case of sponsorship failure in the sports business industry. Include links to the related research along with a summary of why the sponsorship failed. Discuss specifically what caused the failure and include your ideas about how the sponsorship could have been structured differently so it could have been successful. If, in your opinion, there was no opportunity for sponsorship success, explain why and offer an alternate sponsor and explain why working with that sponsor that might have produced better end results.

MKT 373 Topic 3 DQ 2

Your assignment in this topic was to develop a sponsorship sales deck to obtain sponsors for an event of your choice. After taking time to practice your sales pitch, record your pitch and post the link in the Main Forum for peer review. View your classmates’ pitches and provide constructive feedback about ways they can improve their presentation to potential sponsors.

MKT 373 Topic 4 DQ 1

Read “8 Ways Analytics Are Changing Pro Sports,” and “Innovations in Sports Analytics: Marketing & In-Game Experiences” from the Topic Materials. Which of the analytics strategies profiled in the articles do you believe will have the most influence on the sports industry? Discuss how this analytics strategy impacts the sports marketing landscape?

MKT 373 Topic 4 DQ 2

With data analytics playing a role in everything from marketing to fans to player selection, there are many ethical issues that can arise in relation to the collection and use of data. Using an industry publication such as the Sports Business Journal, research a current ethical issue associated with sports and analytics. Summarize the ethical dilemma and share your opinions about how this dilemma should be addressed. Provide links to relevant articles and support your opinions with ideas, facts, and examples.

MKT 373 Topic 5 DQ 1

Social media is one of the most important ways that team, organizations, and brands connect with fans. Athletes play a major role in the social media landscape, with their posts, comments, photos, and videos often accessed by millions of fans. How can posts by individual athletes directly impact teams, organizations, and brands in positive and negative ways? Provide specific examples to illustrate your opinions. Discuss the challenges athlete social media activity poses for sports marketing professionals, and ways that organizations can proactively address potential situations.

MKT 373 Topic 5 DQ 2

Social media offers aspiring sports marketing professionals many opportunities to interact with industry professionals through a wide range of groups, discussion forums, and online organizations. Using resources such as LinkedIn or the North American Society for Sports Management, locate two or three groups or discussion forums of interest to you. Post the links to each along with a brief summary of how other students can use the sites to interact and network with industry professionals.

MKT 373 Topic 6 DQ 1

Read “5 Ways the Sports Marketing Industry Is About to Change Forever” from the Topic Materials. Using data analytics, advertisers now have much more timely information about the effectiveness of athlete endorsers. In your opinion, how will analytics and social media directly impact the way endorsement deals are designed and how much athletes may be paid for product endorsements in the future? Support your ideas with reasons, facts, and examples from the Topic Materials and your own research.

MKT 373 Topic 6 DQ 2

Create a list of five pros and cons associated with using athletes to endorse products or services. As a sports marketing professional, what are some specific strategies you can take to capitalize on the pros and minimize the risks of the cons associated with using athlete endorsers? When structuring an endorsement contract, how can you ensure that you get the maximum benefit from the endorsement? What contractual elements would you include related to risks?

MKT 373 Topic 7 DQ 1

The marketing strategy of corporate naming rights for sports venues is a fairly recent strategy in the sports business landscape. Imagine you are on the marketing team for a minor league team that will be moving to your city. You have been tasked with generating revenue for the team through the sale of stadium naming rights. Based upon what you learned from the Topic Materials, compose a one-paragraph pitch to persuade a local company that naming rights are worth the hefty price tag. Post your pitch to the Main Forum. Provide your peers with constructive feedback about ways to improve their pitch.

MKT 373 Topic 7 DQ 2

Why would a company want to do naming rights, please list three tangible and three intangible pieces of a naming rights deal?

MKT 373 Topic 8 DQ 1

Using an industry resource such as the Sports Business Journal, research a current issue or controversy related to sports products, endorsements, or sponsorships. Provide a link to the article along with a one paragraph summary. Share our opinion about how the issue or controversy should be resolved. Use the topic materials, what you have learned in the course, and your own outside research to formulate and support your opinion about the situation.

MKT 373 Topic 8 DQ 2

As part of your CLC assignment, you developed a PowerPoint presentation related to the rebranding of team merchandise. Record the presentation you would make about the rebranding plan to team stakeholders and decisions makers and post the link in the Main Forum. Provide your peers with feedback about the effectiveness of their presentation.

MKT 373 Full Course Assignment GCU

Understanding consumers and creating sports marketing directed specifically at sports fans helps teams and brands generate revenue. Through studying “Fan DNA” you can devise marketing strategies that target the consumer, create competitive advantage in the marketplace, and ultimately increase the return on investment for teams and brands.

Begin by viewing Repucom’s “Fan DNA” video from the Topic Materials. Next, view the Infographic, “2013 Sports Fan Demographics” and read “A Demographic Profile of League and Team Fans” in the Topic Materials. From these and the other topic sources, you can see that there is a wide range of information and categories you can use to develop the profile of a typical fan.

For this assignment, select a major sports team and research its Fan DNA. Your goal is to do the following in a 500-750 word paper.

  1. Identify the Fan DNA by summarizing it as a specific consumer profile associated with the team. Site the resources you used to compile the information within the profile.
  2. List three marketing ideas you could apply to consumers within this sports marketing niche with the goal of creating competitive advantage and a return on investment for the team.
  3. Explain how incorporating each idea could create competitive advantage for the team and provide a return on investment (i.e., through increased sales of tickets, merchandise, etc.) while meeting the needs of consumers who fit the Fan DNA profile.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectation for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

Sponsors are critical to the success of most sports events because they are one of the major means of generating revenue, both monetary and through “in kind” donations. The ability to obtain sponsors is a critical skill, and the ability to effectively pitch your team, organization, or event to potential sponsors will help to ensure your success in the sports marketing business.

For this assignment, select the team of your choice and create a sponsorship sales deck that you can use to pitch your team to potential sponsors. The presentation should be completed as a PowerPoint presentation of 8-12 slides, so it can be easily shared with potential sponsors. The presentation should include the following information. For each slide, be sure to include relevant talking points in the notes section of the slide.

  1. Team name and related graphics
  2. Team overview: Provide specific team information including: (a) number of events per year, (b) average attendance including annual tickets sales, and (c) Fan DNA (demographics).
  3. Team venue and related graphic
  4. Differentiator: Explain what makes your team a unique sponsorship opportunity for the potential sponsor to engage with fans and the local community. Include information about the event target market to establish how sponsorship can connect the company to potential customers.
  5. Sponsorship opportunities: Include the benefits that the team can provide to the sponsor along with what you are seeking from the sponsor as part of the partnership. Discuss varying types and levels of sponsorship available and the benefits sponsors will receive for participating at specific sponsorship levels. Include detailed slides related to the following, as applicable: (a) on-site sales opportunities; (b) product/category exclusivity; (c) sponsor benefits including television, radio, and newspaper exposure, website visits, complimentary tickets, hospitality, and access to special events; (d) marketing opportunities both on and off site; (e) cosponsor promotional activities; (f) consumer and trade promotions; (g) list of other sponsors; and (h) sponsorship term (annual, 2-year, 3-year, etc.).
  6. Branding specifics: Include details about how the sponsor will be recognized through signage, promotional materials, and during the event.
  7. Fees and payment terms/schedule including sponsorship fee, value in kind, promotional fees, signature, literature, printing, creative/production costs, equipment, merchandising, etc.
  8. Call to action: Tell the potential sponsor how to become involved with your team and offer them a specific option for collaborating with you. Provide contact information for the team marketing professional.

Once you have completed your sponsorship deck, practice your pitch so you can be well prepared to share it with your peers.

APA format is not required, but solid academic writing is expected.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectation for successful completion.

You are not required to submit this assignment to Turnitin.

Analytics are play a significant role in the world of sports business. From the selection of players to the way teams market to fans and the way concessions are sold, nearly every facet of sports relies on data analytics to generate revenue and create a positive return on investment for teams, organizations, and brands.

For this assignment, you will research how a specific team, organization, or brand uses data analytics as part of the marketing process. In a 750-1,000 word paper, summarize the data collection techniques used and how that data collection has contributed to the team, organization, or brand’s marketing strategy. Provide examples of specific marketing decisions the team, organization, or brand has made based on what they learned from analyzing available data. Include discussion of how the target audience reacted to these marketing strategies and the challenges of measuring the costs and return on investment associated with data analytics. Finally, share your opinion about the marketing strategies that were employed based on the available data analytics, and discuss whether or not you believe similar data driven marketing strategies could be applied across the sports business landscape. Cite at least two outside resources in your paper.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectation for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

Today’s sports marketers use social media as a means for creating competitive advantage for themselves within the sports business landscape. For this assignment, you will develop a social media marketing plan for the sports team, organization, or brand of your choice. Remember the importance of creating a strategy that promotes a consistent message across all platforms and uses a voice that is consistent with the brand being represented. The overall message should support the larger goals of the team, organization, or brand. The plan will include each of the following elements.

  1. Marketing Goals
  2. Target Audience
  3. Message
  4. Social Media Platforms
  5. Scenarios (Positive and Negative)
  6. Audience Influencers
  7. Timeline
  8. Competitive Advantage
  9. Evaluation Metrics

Use the “Social Media Marketing Plan Template” to complete and submit the assignment.

APA format is not required, but solid academic writing is expected.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectation for successful completion.

You are not required to submit this assignment to Turnitin.

MKT-373-RS-Social Media Marketing Plan Template.docx

Endorsements can have an enormous effect on brand recognition and the marketing strategies that a team, organization, or brand uses to reach its target market. Research athlete endorsers and select two specific examples to compare and contrast. Examine details related to each athlete endorser by summarizing the following in your paper.

  1. Sport with which the athlete is affiliated.
  2. Product the athlete is endorsing.
  3. Ways in which the athlete is endorsing the product.
  4. How much the athlete is being paid to endorse the product.
  5. Role the athlete’s social media presence plays in the endorsement process.

In 750-1,000 words, describe the marketing strategies employed as part of the athlete endorsement. Next, analyze the effectiveness of these strategies and each athlete endorser. Discuss the marketing challenges associated with the athlete endorser (contractual, costs, image, etc.) and the long-term effects of the endorsement deal on the team, organization, or brand. Use data and examples to support your analysis. In your final paragraph, present your opinion about which athlete endorser is most desirable for promoting the specific team, organization, or brand and justify your opinion using research findings.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectation for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

This is a Collaborative Learning Community (CLC) assignment.

Team merchandising is critical for ongoing revenue generation. For this assignment, you will select the sports team of your choice and rebrand the team merchandise with the goal of increasing sales. Licensing is of key importance when rebranding. As part of your plan, consider the role licensing will play in brand recognition and your marketing strategies. The project will have two parts, a 750-1,000 word written report and a 5-10 slide PowerPoint presentation/pitch explaining the merchandise rebrand. Include relevant talking points in the notes section for each slide in the PowerPoint presentation.

For both the report and presentation, you will need to identify and explain the key components below.

  1. Problem: Explain why you are must rebrand the team’s merchandise.
  2. Rationale: Using data such as Fan DNA (demographics), sales, and information related to brand recognition, justify the necessity for rebranding.
  3. Plan: Provide details about specific steps you will take to rebrand, license, and market merchandise. Focus on finding innovative ways to use technology in the rebranding process.
  4. ROI: Include cost and revenue projections for the plan.
  5. Evaluation: Explain the metrics that will be used to evaluate the success of the merchandise rebranding.

After you have completed the written report and PowerPoint, practice the presentation you would make about the rebranding plan to team stakeholders and decision makers. Ground students will make their presentations to classmates. Online students will record their presentation and receive feedback on it from peers in the Main Forum.

You will submit the assignment at the end of Topic 8.

Prepare this written report portion of the assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

For the PowerPoint portion of the assignment, refer to the resource “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectation for successful completion.

You are required to submit this written report portion of the assignment to Turnitin. Please refer to the directions in the Student Success Center.

size chest(in.) waist(in.) hips(in.)
XS 34-36 27-29 34.5-36.5
S 36-38 29-31 36.5-38.5
M 38-40 31-33 38.5-40.5
L 40-42 33-36 40.5-43.5
XL 42-45 36-40 43.5-47.5
XXL 45-48 40-44 47.5-51.5

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