MKT 315 Topic 7 Marketing Plan Analysis and Presentation GCU

  • Description
  • Reviews (0)

Description

MKT 315 Topic 7 Marketing Plan Analysis and Presentation: Part 3 – Place and Advertising Promotion

The purpose of this assignment is to conduct research related to how a specific company utilizes information related to place and promotion to create marketing plans that will meet business needs including their specified marketing objectives, to assess and make recommendations about the marketing strategies that have been employed based upon the consumer and market research, and to communicate these findings to organizational stakeholders.

Review:

Review the following topic materials.

Topic 6: “Types of Distribution Channels”

Topic 7: “Advertising, Sales Promotion, and Public Relations” and “Planning a Promotional Campaign”

Part 1:

Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the Topic 2 Part 1: Research and the Topic 5 Part 2: Product or Service and Price assignments. Conduct additional research related to place and promotion and use it to complete the “Marketing Plan Analysis and Presentation: Part 3 – Research Template.”

Part 2:

Add to the PowerPoint presentation you created in the Topic 5 assignment by creating five to eight additional slides that summarize your marketing plan analysis based on the research you have conducted about place and promotion. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the company’s marketing objectives and business needs. When creating the presentation, provide links to specific YouTube and social media site examples that illustrate the current company messaging and promotional techniques. The final presentation should provide a comprehensive look at how the brand promotes their products to customers.

Based upon what you learned from your research and strategy assessment, recommend a strategy the company could employ to increase profits and sales to the target market. Include two or three final slides that summarize and justify your strategy recommendation. For the presentation of your PowerPoint, use Loom to create a video. Include an additional slide for the Loom link at the beginning of the presentation, and an additional slide for references at the end of the presentation.

Place:

  1. Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multichannels).
  2. Discuss possible channel conflicts.

Promotion:

  1. What forms of advertising and promotion does the company use?
  2. What forms of media does the company use? Describe the media mix.
  3. Illustrate the messages the company currently uses.

Strategy Recommendation:

  1. Based upon your research findings for the marketing mix, recommend a strategy that you believe will increase profits and sales to the target market.
  2. Cite your specific research findings to justify your strategy assessment and recommendations.

Part 3:

Part of being a successful marketer is being able to develop marketing strategies based on consumer and market research and then communicate those ideas to stakeholders. Imagine that you have been asked to present your research findings and recommendation to your peers. Practice presenting the PowerPoint presentation you have created. Using Loom, record yourself giving the presentation. There is a 10-minute time limit for sharing your presentation. Your Loom presentation will be graded on the following elements.

  1. Professional physical appearance, including business casual attire.
  2. Eye contract with audience (not reading slides or speaker notes) and clear articulation.
  3. Evidence of practice (not reading slides or speaker notes, but using them as a guide to explain presentation content).
  4. Adherence to 10-minute time limit.

General Requirements:

Refer to the resource, “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.

Refer to the resource, “Loom,” located in the Student Success Center, for additional guidance on recording your presentation.

Submit the “Marketing Plan Analysis and Presentation: Part 3 – Research Template” and the PowerPoint presentation that includes speaker notes and an introductory slide that includes a link to your Loom video.

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to LopesWrite.

 

 

Course Tutor helps in providing the best essay writing service. If you need 100% original papers for MKT 315 Topic 7 Marketing Plan Analysis and Presentation GCU, then contact us through call or live chat.

MKT 315 Topic 7 Marketing Plan Analysis and Presentation GCU

Best MKT 315 Topic 7 Marketing Plan Analysis and Presentation GCU

MKT 315 Topic 7 Marketing Plan Analysis and Presentation GCU

ACCT 553 DeVryBIAM 500 DeVryCIS 500 STRCIS 558 STRENG 105 GCUFIN 390 DeVryFIN 504 GCUHCA 545 GCUHCA 699 GCUHLT 306 GCUHLT 362 GCUHLT 555 GCUHLT 610 GCUHLT 665 GCUHOSP 594 DeVryHRM 600 DeVryMAT 144 GCUMGMT 600MGT 599 STRMGT 655 GCUMKT 373 GCUPSY 362 GCUPSY 565 GCUPSY 575 GCUPSY 665 GCUSOC 102 GCUSOC 320 GCUSOC 372 GCUSOC 412 GCUNSG 6440 SUHIM 515 GCUNSG 4029 SUHIM 615 GCUNSG 3029 SUNSG 4055 SUNSG 6630 SUNSG 6005 SUCRMJ 310PSY 510 GCUCRMJ 300 DevryCRMJ 425SPD 200 GCU, HLT 490 GCU ,ECH 340 GCU , ECH 440 GCU , ECH 355 GCU ,ECH 350 GCU ,LDR 461 GCU ,ECH 425 GCU ,REL 212 STR ,SCI 115 STR ,CIS 505 STR ,JUS 652 GCUMGT 640 GCUCIS 527 STRSOC 436 GCU,ACC 502 GCUFIN 504 GCU , MATH 260 DeVry ,ETHC 445 DeVry ,ECET 220 DeVry , CARD 405 DeVryNETW 203 DeVryNETW 205 DeVryECET 365 DeVry ,MATH 270 DeVry ,PHYS 310 DeVry, BIB 106 GCU ,CIS 512 STR ,SYM 506 GCU ,ECN 601 GCU  ,BIAM 570 DeVryPSY 402 GCU , SOC 480 GCU , BIAM 530 DeVry,  DNP 810 GCU , DNP 820 GCU , DNP 825 GCU , ECN 450 GCU , DNP 830 GCU , LDR 804 GCU , MAT 105 GCU , ECS 501 GCUECS 555 GCU , TSL 552 GCU , ECS 560 GCU , NRS 493 GCU , ECS 570 GCU , BUS 352 GCU , MIS 660 GCU , ECS 590 GCU

 

 

Reviews

There are no reviews yet.


Only logged in customers who have purchased this product may leave a review.