MKT 315 Full Course Assignments GCU

MKT 315 Full Course Assignments GCU

MKT 315 Full Course Assignments GCU

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MKT 315 Full Course Assignments GCU

MKT 315 Topic 2 Benchmark Marketing Plan Analysis and Presentation: Part 1- Research

The purpose of this assignment is to conduct research and collect data, analyze findings, and explain how this information is used to formulate marketing strategies and tactics.

Review the topic materials “Forms of Marketing Research” and “The Marketing Research Process.” Using what you have learned about marketing research, assume the role of a marketing professional who has been tasked with completing a marketing plan for a client.

Select a publicly traded, for-profit company that will be your client. Conduct research about the company by visiting the company website and obtaining a copy of the annual report. Locate three to five additional resources that provide additional data and information about the brand. You will use this research to tell the brand story; share the company vision, mission, and marketing objectives; and describe the strategies and tactics the company is currently using to meet the marketing objectives. You will also perform SWOT analysis based on your research.

Using what you learn from your research and subsequent analysis, complete the “Marketing Plan and Presentation: Part 1 – Research Template.”

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to LopesWrite.

Benchmark Information

This benchmark assignment assesses the following programmatic competencies:

BS Applied Entrepreneurship; BS Applied Management; BS Applied Marketing and Advertising

1.1: Determine how organizations formulate marketing strategies and tactics using market and consumer data.

BS Business Information Systems

3.4: Determine how organizations formulate marketing strategies and tactics using market and consumer data.

BS Business Analytics; BS Business Management; BS Marketing and Advertising; BS Sports Management

3.5: Determine how organizations formulate marketing strategies and tactics using market and consumer data.

BS Accounting; BS Business Administration; BS Entrepreneurial Studies; BS Finance; BS Finance and Economics; BS Hospitality Management; BS Supply Chain and Logistics Management

3.7: Determine how organizations formulate marketing strategies and tactics using market and consumer data.

BS Business Secondary Ed

6.2: Determine how organizations formulate marketing strategies and tactics using market and consumer data.

 

MKT 315 Topic 4 Resume and Cover Letter

The purpose of this assignment is to create a resume and a cover letter that can be used to effectively present yourself to potential employers.

Self-promotion is an integral part of career success, and the first and most important product you need to learn how to market is yourself. You are a brand, and your ability to communicate your brand effectively to potential employers for internships and entry-level jobs in your field of study is an essential workplace skill.

Review the topic materials, paying special attention to “Career Options Discussion,” “Student Interviews,” and “Brands and Branding” videos, and the articles “How to Write an Effective Resume” and “Cover Letter Examples by Industry.”

Using what you have learned about the key elements of branding and brand management, such as purpose, positioning, promise, personality and values, and brand expression, construct a one-page resume and a one-page cover letter that capitalize on you as a unique brand you want to sell to potential employers. You need to ensure that the resume and cover letter accomplish the following:

  1. Highlight your skills, abilities, qualifications, and experience relevant to the position you are seeking.
  2. Utilize appropriate keywords relevant to the position you are seeking.
  3. Utilize a clear, easy to read font, and provide an appropriate photo if you elect to include one.
  4. Are free of spelling and grammatical errors.
  5. Demonstrate key elements of branding.

Submit your resume and cover letter.

APA style is not required, but solid academic writing is expected.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to LopesWrite.

 

MKT 315 Topic 5 Benchmark Marketing Plan Analysis and Presentation: Part 2 – Product or Service and Price

The purpose of this assignment is to conduct research related to how a specific company utilizes information related to consumer behavior, product mix or service processes, and pricing to create marketing plans that will meet business needs including their specified marketing objectives.

Review:

Review the following topic materials.

Topic 3: “Consumer Purchasing Decisions”

Topic 4: “What Is a Product?” “What Is a Service,” and “Service Delivery”

Topic 5: “Pricing and Breakeven Analysis”

Part 1:

Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the Topic 2 Part 1: Research as a starting point for the assignment. Conduct additional research related to consumer behavior, the company’s specific product or service, and the company pricing strategy, and use it to complete the “Marketing Plan Analysis and Presentation: Part 2 – Research Template.”

Part 2:

Create a 15-20 slide PowerPoint presentation that summarizes your marketing plan analysis based upon the research you have conducted. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the company marketing objectives and business needs. Include a slide at the end of the presentation to cite your research sources.

Company Background:

  1. Company name, vision, and mission.
  2. Company marketing objectives.

Consumer Behavior:

  1. Describe the customer segments and target markets.
  2. Describe characteristics of the target markets that will affect product/service and pricing decisions.
  3. Describe how the company differentiates its product and positions its brand.
  4. Describe a consumer buying behavior model for this company and brand.

Product or Service:

  1. Describe the product mix.
  2. Describe the product lines.
  3. Describe the service processes.
  4. Discuss physical evidence of service, service scape, and ambiance.
  5. Discuss the roles of company employees in service delivery.

Price:

  1. Define the company’s pricing objectives and discuss whether the objectives are profit- or sales-oriented.
  2. Provide example of current company pricing strategies.
  3. Describe pricing tactics (discounts, etc.) that are used to drive short-term demand.

General Requirements:

Refer to the resource, “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.

Submit the “Marketing Plan Analysis and Presentation: Part 2 – Research Template” and PowerPoint presentation with speaker notes.

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to LopesWrite.

Benchmark Information

This benchmark assignment assesses the following programmatic competencies:

BS Accounting; BS Business Administration; BS Business Analytics; BS Business Information Systems; BS Business Management; BS Entrepreneurial Studies; BS Finance; BS Finance and Economics; BS Hospitality Management; BS Marketing and Advertising; BS Sports Management; BS Supply Chain and Logistics Management

2.1: Demonstrate appropriate research strategies for acquiring information necessary to meet specific business needs. 

 

 

MKT 315 Topic 7 Marketing Plan Analysis and Presentation: Part 3 – Place and Advertising Promotion

The purpose of this assignment is to conduct research related to how a specific company utilizes information related to place and promotion to create marketing plans that will meet business needs including their specified marketing objectives, to assess and make recommendations about the marketing strategies that have been employed based upon the consumer and market research, and to communicate these findings to organizational stakeholders.

Review:

Review the following topic materials.

Topic 6: “Types of Distribution Channels”

Topic 7: “Advertising, Sales Promotion, and Public Relations” and “Planning a Promotional Campaign”

Part 1:

Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the Topic 2 Part 1: Research and the Topic 5 Part 2: Product or Service and Price assignments. Conduct additional research related to place and promotion and use it to complete the “Marketing Plan Analysis and Presentation: Part 3 – Research Template.”

Part 2:

Add to the PowerPoint presentation you created in the Topic 5 assignment by creating five to eight additional slides that summarize your marketing plan analysis based on the research you have conducted about place and promotion. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the company’s marketing objectives and business needs. When creating the presentation, provide links to specific YouTube and social media site examples that illustrate the current company messaging and promotional techniques. The final presentation should provide a comprehensive look at how the brand promotes their products to customers.

Based upon what you learned from your research and strategy assessment, recommend a strategy the company could employ to increase profits and sales to the target market. Include two or three final slides that summarize and justify your strategy recommendation. For the presentation of your PowerPoint, use Loom to create a video. Include an additional slide for the Loom link at the beginning of the presentation, and an additional slide for references at the end of the presentation.

Place:

  1. Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multichannels).
  2. Discuss possible channel conflicts.

Promotion:

  1. What forms of advertising and promotion does the company use?
  2. What forms of media does the company use? Describe the media mix.
  3. Illustrate the messages the company currently uses.

Strategy Recommendation:

  1. Based upon your research findings for the marketing mix, recommend a strategy that you believe will increase profits and sales to the target market.
  2. Cite your specific research findings to justify your strategy assessment and recommendations.

Part 3:

Part of being a successful marketer is being able to develop marketing strategies based on consumer and market research and then communicate those ideas to stakeholders. Imagine that you have been asked to present your research findings and recommendation to your peers. Practice presenting the PowerPoint presentation you have created. Using Loom, record yourself giving the presentation. There is a 10-minute time limit for sharing your presentation. Your Loom presentation will be graded on the following elements.

  1. Professional physical appearance, including business casual attire.
  2. Eye contract with audience (not reading slides or speaker notes) and clear articulation.
  3. Evidence of practice (not reading slides or speaker notes, but using them as a guide to explain presentation content).
  4. Adherence to 10-minute time limit.

General Requirements:

Refer to the resource, “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.

Refer to the resource, “Loom,” located in the Student Success Center, for additional guidance on recording your presentation.

Submit the “Marketing Plan Analysis and Presentation: Part 3 – Research Template” and the PowerPoint presentation that includes speaker notes and an introductory slide that includes a link to your Loom video.

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to LopesWrite.

 

MKT 315 Topic 8 Global Marketing Factors

The purpose of this assignment is to identify factors that must be considered when conducting global marketing campaigns.

For this assignment, imagine you work for a U.S.-based organization that sells household appliances and is considering opening stores internationally, starting with Brazil. You have been tasked with providing your recommendations in preparation for the expansion into Brazil. In 250-500 words, address the following:

  1. Discuss how you would modify the personal selling approach based upon the Brazilian target market. Provide an example of the specific changes you would make and justify the changes.
  2. Identify ethical and regulatory issues that should be considered when marketing in Brazil.

Identify cultural and social considerations you should take into account as part of your marketing planning efforts. Explain how these factors make the marketing presented to the Brazilian audience different from what is presented to U.S. consumers.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

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MKT 315 Full Course Assignments GCU

Best MKT 315 Full Course Assignments GCU

MKT 315 Full Course Assignments GCU

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