HOSP 594 Tourism Management DeVry Full Course



HOSP 594 Tourism Management DeVry Full Course



Tourism is one of the biggest industries in the world. Conduct some research on the tourism career opportunities in your community. Pick the career opportunity that intrigues you the most, and discuss the roles and responsibilities associated with that role.


Take a look at tourism in your local community. How has tourism affected it in the past? How will tourism affect your community in the long run?


What is the role of the hospitality industry in the community you live in? How does hospitality play a role in the implementation of tourism throughout the world?


There are many tourism organizations that work not only nationally but globally as well. What are some examples of international, national, and state-level tourism organizations? What are their roles in the tourism industry? Why are they so critical to the overall efforts of the tourism industry?


What major attractions are close to where you live? How have they impacted your local economy?


Why are channels of distribution important in the tourism industry? Examine and explain one of the channels of distribution with your classmates.


Many individuals enjoy traveling to visit other countries and learn about other cultures. Learning about other cultures can be a motivator for travelers. How does the life of a leisure traveler become influenced by visiting another culture? How does tourism affect cultures? Have you ever visited another culture? How did it influence you?


What are some of the major motivators for leisure travelers? Why is it critical for tourism professionals to understand what motivates leisure travelers? What would happen to the tourism industry if tourism professionals did not understand motivation?


How does tourism impact the overall economy in your hometown? What infrastructure is involved? Please provide examples.


Supply and demand are critical tourism components. What are some of the major supply components any tourism area must possess? How could you adjust supply components in accordance with fluctuating demand levels?


Ecotourism has become a hot topic in the tourism industry. What is ecotourism? In what ways can we avoid harming the environment while traveling?


How critical is the need for tourism policy? What recommendations can we offer in order to ensure policies are followed from a global perspective?


Let’s discuss tourism trends that are expected to develop in the future. How will new technologies impact tourism?


Why are research and marketing critical to the success of developing tourism attractions and destinations? What are some of the various research methods, and how is that information used?




Chapter 1 Case Problems: 1 and 2

1. Suppose that you are a high school economics teacher. You plan to visit your principal’s office and convince her that tourism should be included as part of one of your courses. What arguments would you use?

2. You are the minister of tourism of Jamaica, an island country. Identify the instructions you would issue to your statistics department concerning collecting data on tourist arrivals and expenditures.

Chapter 2 Review Questions: 4, 7, 10, 11, and 17

4. Give some examples of how guides operated in early tourism. Why were they so important? Are their functions the same today? Their ethics?

7. In the twenty-first century, how consequential for the international traveler is an ability to converse in foreign languages?

10. Are museums, cathedrals, and art galleries really important to most visitors? Provide some outstanding examples.

11. How significant were religious motivations in early travel? Do these still exist? If so, list examples.

17. Why has air travel become the primary mode for middle- and long-distance trips?

Chapter 3 Case Problems: 1 and 2

1. Donnell C. is graduating from a four-year travel and tourism curriculum. She has had several job offers. What type of organization would afford her the broadest range of experiences? How important is her beginning salary?

2.Jim B. is a successful resort manager. He is visited one day by a very bright high school senior who is most interested in becoming a resort manager. What educational preparation advice might Jim offer?


Chapter 4 Case Problems: 1 and 2

  1. A popular tourist state has fallen on hard times. The state government can no longer provide adequate funds for its state park system. The governor has proposed a “group maintenance” policy for the parks. This means that all the parks in a given part of the state would be managed on a group basis. Eliminated would be all of the individual local park managers. Several million people visit these parks each year—an important part of the state’s tourism. What might be some feasible solutions to the funding problems of the park system?
  2. A popular tourist state has fallen on hard times. The state government can no longer provide adequate funds for its state park system. The governor has proposed a “group maintenance” policy for the parks. This means that all the parks in a given part of the state would be managed on a group basis. Eliminated would be all of the individual local park managers. Several million people visit these parks each year—an important part of the state’s tourism. What might be some feasible solutions to the funding problems of the park system?

Chapter 5 Case Problems: 1 and 2

  1. The Rotary Club program chairman has asked you to give a talk on the advantages of cruises. He has also hinted that club members might be interested in taking a group cruise with their spouses and children. What would you include in your talk?
  2. Air transportation is truly a global industry. However, future growth in world demand is being impeded by many nations that have enacted various air regulations and restrictive laws. A beginning toward a “new world order” of global competition and interconnectedness has occurred. The first “open skies” agreement was established between the United States and The Netherlands. This agreement, dubbed Open Skies I, signals the beginning of open skies becoming global. The agreement abolishes all legal and diplomatic environments, as well as all other trade barriers, that impede airline efficiency. It also encourages competition. The Open Skies I accord completely deregulates air services between the two countries. Now such a pact has been agreed to between the United States and the European Union. How will this affect demand for travel on the world’s airlines? Explain and give several examples.

Chapter 6 Case Problems: 1 and 2

  1. You are the food and beverage manager of a resort hotel located in an interesting historical destination similar to Colonial Williamsburg, Virginia. Recently, you decided that all the guest servers in the dining room should wear authentic costumes typical of those when the area was at its peak as an early trading center. Some of the staff object to this plan, saying that it is a silly idea and also that the costumes look like they might be uncomfortable. What would your reaction be?
  2. Angelo V. and his son Leonard are co-owners of a fine-quality 150-seat table-service restaurant. Leonard has been gradually acquiring more authority and responsibility for management. However, recently he and his father have had some sharp disagreements relating to becoming members of their state’s restaurant association and the National Restaurant Association. Angelo feels that membership would be a waste of money. If you were Leonard, what would your arguments in favor be?


Chapter 7

Case Problems: 1

Joan S. and her husband are planning a vacation to a destination about which they know very little. They have seen an exciting ad for this area in a travel magazine. They respond to the ad, and subsequently they receive a group of fascinating brochures describing all the attractions, accommodations, shops, climate, and other allures. In the same magazine they saw an ad for an airline that serves this destination, including Web site information for reservations. Should they make their own reservations or should they seek the help of a travel agency?

Case Problem: 3

A prominent national columnist recently advised his readers that they should bypass their local travel agencies and obtain their cruise vacations directly from the suppliers by phone or Internet. This recommendation was intended to save the public money because, he explained, ship lines pay commissions to travel agencies whenever a sale is made. What’s wrong with such advice?

Case Problem: 4

An international tour company partnership is owned by Bill and Jane W. Bill is a rather deliberate, cautious type; Jane tends to be more aggressive and promotional in her day-to-day business relationships. The company’s volume of business has declined somewhat during the past two years. Considering the decline, the couple recently had an extended discussion as to possible steps that might increase tour sales. Jane finally proposed that they should contact some of the largest travel agency cooperatives, also known as co-ops, consortia, franchisers, joint marketing organizations, stockholder licensee groups, and individual and corporate-owned chains. Jane thought that perhaps if their company could become a so-called preferred supplier to one or several of these groups, they would then increase their business considerably. Almost all of their tours are sold through retail travel agencies. Bill listened to this suggestion and then said, “I doubt that this idea would do us any good. The co-op movement is not well established, and a lot of agencies are not members at all.” Who’s right? Why? Explain your position.

Chapter 8

Case Problem: 1

Many of the states in the United States are experiencing budget problems. A number of legislatures are considering legalizing gaming (gambling). Some states have already done so. As a state representative, you have decided to introduce legislation legalizing gaming to bolster your state’s budget. What would be your arguments supporting this bill? What opposition would you expect?


Chapter 9

Case Problem 1: You have been promoted to director of training of the Cruise Lines International Association. Reviewing the listed travel motivations in question 16, which would you select for a group of travel marketing sales seminars that will be sponsored by CLIA? (Attending would be travel agents and tour company reps.) (Goeldner 209)

Case Problem 2: Referring to the preceding problem, after selecting the motivations, what kinds of instructional materials and teaching methods would you employ? Why? (Goeldner 209)

Chapter 10

Case Problem 1: An attractive lakeside community of 5,000 persons is presently a popular tourist center, primarily because of its appeal to sports enthusiasts and its proximity to a magnificent state park. However, tourist expenditures are low, principally because of the lack of entertainment in the community. The movie theater closed three years ago, and there is virtually no entertainment except that to be found in a couple of beer taverns. The town and surrounding countryside are rich in history, but the only museum is a small one in the front part of a bar. How could a museum and other entertainment be provided? (Goeldner 236-237)

Case Problem 2: As the director of an area tourism organization, you have been approached by a fine arts group to consider the feasibility of promoting a Shakespearean festival in your community similar to the long-established festival at Stratford, Ontario, Canada. What factors would you consider in evaluating this request, and how would you work with your state and national tourism organizations to determine how this cultural event could be publicized? (Goeldner 237)

Chapter 11

Review Question 3: Would a child’s learning experience during a trip to another part of his or her country be comparable to school learning for that period of time? In what ways might parents maximize the educational benefits of such a trip? (Goeldner 258)

Review Question 4: With the ever-growing aging population in developing countries, how will changing demographics worldwide impact the travel industry? (Goeldner 258)


Chapter 12 Case Problem: 1

To maintain and hopefully enhance the appeal and quality of its area’s natural resources, the city council has decided that it needs to enact protective laws to help ensure its future tourism success. What specific laws and regulations might these be?

Chapter 12 Case Problem: 2

Resort City is anxious to attract more tourists. The chamber of commerce has been successful in attracting several new tourist firms to the community. These firms plan to develop new hotels, lodges, shops, and restaurants. However, an influential member of the chamber of commerce expresses the viewpoint that the community should enact some strict zoning and building code laws before these construction projects get under way. The prospective developers and many other members of the chamber disagree. What do you think should be done to resolve this situation, and why?

Chapter 13 Case Problem: 1

Assume that the federal government has imposed an increase in the gasoline tax of 50 cents per gallon, effective in three months. How might a motel franchise headquarters organization estimate the effect on demand that this new tax would have for their member motels, which are located in all parts of the country? How could a restaurant chain organization operating turnpike food services make such an estimate? How could a regional airline?

Chapter 13 Case Problem: 2

Byron C. is director of development for a major hotel systems firm. His company has formulated a new concept in resort-type overnight and longer-stay accommodations. The new suites will possess an exciting array of electronic entertainment features, including a large screen, stereo sound, movies, and DVDs. Understandably, these suites are quite expensive to build. Thus, reasonably accurate demand forecasts are essential. Byron C. has tentatively selected your city as a location for the first of these new suite concepts. As executive vice president of your city’s convention and visitor’s bureau, what method would you use to assist Mr. C. in making these crucial demand estimates?

Chapter 14 Case Problem: 1

Mr. and Mrs. Henry B. are considering taking their first trip abroad. Deciding to buy a group tour, they find that some countries in which they are interested seem to offer a much better value than do others. Assuming that the ingredients of the tours being considered are very similar, what factors are likely to account for this price difference?

Chapter 14 Case Problem: 2

A western U.S. state is quite popular with tourists, hosting about 6 million visitors per year. The state’s director of sales and use taxes has recently advised the governor that a special 5 percent hotel and motel rooms tax should be added to the present 4 percent use tax, making a 9 percent total rooms tax. Currently, the state’s budget is in the red. Thus, an increase in revenue is badly needed. What economic advice should the governor seek?


Chapter 15 Review Question 4: How would you identify and choose the stakeholders who should be involved in the formulation of a tourism policy for a region? Is there anyone whom you feel should be excluded from the process? (Goeldner 346)

Chapter 15 Review Question 8: What are the most important interfaces of tourism policy; that is, which other sectors of the economy and society need to be aware of tourism policy or might have a significant impact on the success of tourism policy? (Goeldner 346)

Chapter 15 Review Question 12: Why is a vision especially important for policy formulation? How long into the future should a vision attempt to define an ideal future? (Goeldner 346)

Chapter 15 Review Question 13: Implementation of policy recommendations is often a problem. What do you see as the major barriers to the implementation of policy? Why do they exist? How might these barriers be overcome? (Goeldner 346)

Chapter 15 Review Question 16: How do government policies on passports and visas impact tourism? (Goeldner 346)

Chapter 16 Case Problem 1: A real estate developer, aware of a growing demand for a lakeshore resort condominium, planned for 126 apartments plus a 56-slip marina. After he submitted his plan, the township planning board informed him that only one apartment and one boat slip would be allowed for each hundred feet of lakeshore. Because he did not own that much lakeshore, plans were redrawn to construct the planned development back from the lakeshore. Access to the lake would be provided via a canal, using one of the lakeshore lots—a “keyhole” plan. This proposal was also rejected. The developer then sued the township board to force approval. What should the court or judge decide? (Goeldner 370)

Chapter 16 Case Problem 2: You have accepted a United Nations Development Program assignment in tourism to a small Central American country. Your first task is to make financial calculations concerning the economic feasibility for a resort development. What factors do you consider when beginning this process? Assuming your findings result in a favorable conclusion, what would your next step be? (Goeldner 370)

Chapter 17 Case Problem 3: Nathan M. is the local managing director of a tour company specializing in ecotourism. His company operates big-game and bird photo safaris in Tanzania. He has decided that his firm would be more socially responsible if his tours (by minibus) would obtain practically all needs from local sources. Give some examples of how he might do this and describe the benefits that would accrue locally. (When discussing this, include both economic and social benefits.) (Goeldner 392)

Chapter 17 Case Problem 4: Upon graduation, you have secured a job as tourism specialist with the World Wildlife Fund. Your first assignment is to be a team member charged with helping to formulate plans for some kind of wildlife protection area in Zambia. This country is located in south-central Africa. Its government is considering a new national park and has requested expert assistance from the fund. The president of the fund has made it very clear to the team that such plans must also aim to improve living standards for the local population. These standards, at present, are grievously low. Most local people are subsistence farmers. They occasionally shoot big-game animals that damage their crops, and also for meat. After extensive field study, a particularly attractive area has been found in which the scenery is spectacular, the climate very pleasant, the natural history resources outstanding, and the local people friendly and hospitable. Thus, the proposed park seems to have an excellent potential for attracting substantial numbers of ecotourists. Propose some conceptual ideas as to how this challenge can be met successfully. (Goeldner 392-393)



Week 7 Course Project “Paradise Hotel & Spa”

Planning a World Class Resort Hotel


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